Understanding influence should not be a specialist skill held only by the people who deploy it. The Institute's education work puts that literacy where it's most needed: with policymakers who regulate these systems, communicators who use them, students who'll inherit them, and the public they all answer to. Teaching draws on the Institute's own research and on years of university-level instruction. The aim is not to make people cynical about persuasion, but literate in it: able to recognise the technique, name it, and decide what to do about it.